Glass & Pottery Creativity

Cypress, CA – (Marketwire – December 15, 2009) – Vans presents "Be Here", an interactive campaign that allows potentially millions of youth across in the world to share their images and thoughts, hopes and personal messages to a global audience through the vans.com / Beherea website with the best try Time broadcast live on a giant video screen in the historic city of New York at Times Square. During this holiday season, from December 15 to 5 to January, participants can send messages and photos by connecting to vans.com / behere@vans.com Beherea or email. U.S. Residents can also send texts a @ + message to 87,884 trucks. The cross-channel campaign is working on a distribution platform for the location of the media built by LocaModa, Inc.

"In 2009 comes to an end, is a truly unique opportunity for Vans to share the thoughts of potentially millions of young people in an original and expressive, "said Doug Palladini, Vans Vice President of Marketing." Vans opens a window of the spirit of global youth culture through the screen in Times Square, to share the individual creative expression, a cornerstone stone of the trucks of the brand.

Although each appropriate message will appear in the vans. Com / site Beherea, presentations and the accompanying images are best carried out in real time on a giant video screen live from Times Square Vans for ten minutes every hour special programming 24 hours a day. Participants are advised of their finest moments via e-mail with a link that lets you see your message picture on the bulletin board of the Times Square and share them via Facebook or URL. They can also control their live video messages on Facebook and Vans vans.com and MySpace pages.

Greeting messages can be simple or loved ones who may be inspired by themes such as reflections on 2009 and their hopes for next year. With the global reach of the campaign, English, Spanish, Chinese, French, German, Italian, Portuguese and Japanese are supported.

Vans, the shoes of the main action sports apparel, is a brand of VF Corporation (NYSE: VFC). Vans collections, which include assets footwear clothing and accessories, shoes, snowboard and outdoor clothing and protective equipment pro-tec, are sold in the United States through more than 200 corporate stores owned and factory direct sales and independent retailers. Internationally, Vans sells its products in approximately 50 countries through a network of distributors, Sales agents and offices abroad. Vans supports and promotes the action sports lifestyle through such events and destinations as the Vans Triple Crown of Surfing ™, The downtown Showdown Vans Pro-Tec Pool Party and the Vans Warped Tour ®.

For more information and to participate in video message World Council Administration Vans' Visit href = "http://www.vans.com/behere" target = "_blank"> www.vans.com / Beherea

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Article Source: ArticlesBase.com – Vans’ Interactive “Be Here” Campaign Shares Voices From Around the Globe on NYC Times Square Digital Billboard

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